social media
freelancer to agency owner
scaling your business to an agency model is your ticket to limitless income as a social media professional. all the steps needed to make it happen are waiting for you inside this 60-page guide.
your income has hit a ceiling.
I KNOW BECAUSE I'VE BEEN THERE.
You're great at servicing clients, but there are only so many hours in the day.
You are making decent money, but it's really not enough for all the work you are doing.
You are overwhelmed, tired, and unable to grow your business because you're stuck being your clients' “employee."
You know expanding your business is the way to grow, but you're terrified to take the leap because you don't know where to start and you don't know if you'll lose clients when you hand them off to someone else.
I FELT THE SAME WAY.
Which is why I decided to make this guide. Because I've gone through the overwhelm, hesitation, imposter syndrome, and everything else you may be feeling.
I'm sharing every detail of my own journey to help you build an agency model business that will allow you to go from feeling like you are always working for clients to knowing you are working on your own business and creating income for yourself and others.
if you got sick today, who would handle your client accounts?
That question caused me so much anxiety when I didn't have a team to rely on. Today I know I can get sick, take a day off, or even take a vacation, and my clients will be in great hands.
Are you getting excited yet?
SOCIAL MEDIA
FREELANCER TO AGENCY OWNER
My comprehensive, step by step guide to increasing your income potential by going from social media freelancer to social media agency owner.
Let’s take a look at what’s inside
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section 01
laying the foundation
Understanding the difference between being a freelancer and building an agency
Stepping into a leadership role
Establishing the business
Honing in on your ideal client
Establishing your brand and business identity
section 02
expanding your reach
Your agency marketing strategy
Creating a sales funnel to convert leads into clients
Building strategic partnerships with complementary businesses
section 03
rates and profits
Determining your agency rates
Monthly retainer breakdown
Your profits are not your salary
Setting retainers for a profitable agency
section 04
building your team
Identifying the key roles needed for your agency
Creating job descriptions and recruitment strategies
Establishing your culture and values
Developing training programs for new hires
section 05
streamlining operations
Automating routine tasks
Implementing processes and procedures
Outsourcing non-core tasks
Building your agency tech stack
section 06
scaling your agency
Expanding your services
White labeling
Resources
Business Calculators
Client Proposal Deck
Discovery Call Guide
Job Description Sample
Instagram Strategy Template
Trello Content Creation Template
Social Media Strategy Class
Standard Operating Procedure Template
I'm tired of seeing social media managers underpaid, overworked, undervalued.
So I'm making this information available to see all of us make more money and build businesses that are profitable and sustainable.
this guide will show you how to...
Determine if you're ready to pivot from freelancer to agency and the steps needed before making the change
Create a marketing strategy to bring quality clients to your agency
Understand how to structure your services, calculate your profits, and set retainer rates
Build the right team with contractors or employees
Build your agency tech stack and standard operating procedures
Expand and scale your services
ok, i'm in. how much is the investment?
Although this information can run into the hundreds or (gasp!) thousands depending on who you’re buying from, I'm committed to help social media professionals.
When we all have the information and tools to create sustainable businesses, the whole industry wins.
And I'm grateful you are in my community and want to see you succeed!
$47
start building your agency today!